Like it or not, the labor market is about competition. You have to be the best in order to get noticed and win the offered job. To achieve this you have to learn how to sell yourself. It is not easy as pie, but it is not impossible. You just need to pay attention to some of the following advices and you can already stay afloat in the ocean of job seekers. And yes, using a resume builder/service is a good start…
Pay Attention to Your Image
Those days when you could do everything without being questioned are over; now you have to build up a crystal clean reputation of yourself. If you made a mistake, or you are starting from scratch, make sure to emphasize your positive traits, namely what you are best at. Then become even better in those attributes and keep them continuously updated to remain noticed. This way you have something to sell: a part of your personality that could easily grab people’s attention.
Be Seen 24/7
Do you have a website or a blog? Use it to tell more about yourself. Doing this with your social media pages like Facebook, Twitter, and especially LinkedIn is equally good, if not better. In fact, LinkedIn is the most important as it is about networking: to get notified of the best opportunities you need to turn more people into your allies. How? By endorsing them, helping them if they need help, etc. so when you will need professional help they will be at your service.
Like we said before a website or blog is a perfect self-branding platform, especially when you need to promote yourself. Tell the world what you have done in your own words, thus employers will see the real you: a person devoted in what he/she does. Just like in a resume.
Speaking of which, you need to create a good resume, because basically that is how you can sell yourself in the most effective way. If you have no idea how a good resume should look, you have plenty of options to get hold of resume writing: you can search for sample resumes, subscribe to an online resume builder with professional support, or you can purchase extra services like resume reviews, and professional resume writing. But no matter what you do, keep one thing in mind: always ask someone to review your resume in order to avoid errors that could harm your professional brand.
And what about LinkedIn? Do not think of it as a resume, because it isn’t. As mentioned before, it is mostly for networking and self-promoting, thus you can use it as a personal website to reveal more about yourself using, for instance, the storytelling technique.
A professional brand is a long term investment, therefore you need to be patient and continuously need to be active: you need to keep your brand fresh, speak about your work when you have the opportunity, and when you can change something for your own and your industry’s benefit, do it.
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